Romanitha Jones
Professional Experience
Director of Brand Management
August 2015 Present The Design Group, Little Rock, AR
- Provide long-term and day-to-day direction for brand management team in the development of external and internal communications, business processes and the strategic planning of a collective book of business valued at more than $2,000,000.
- Develop innovative marketing campaigns for clients consisting of paid and earned media strategies, public relations initiatives, unique experiential marketing and sponsorship opportunities; clients include the Arkansas Adult Education Division of Arkansas Department of Career Services, FBT Bank & Mortgage, Little Rock Water Reclamation Authority, and First Security Bank.
Senior Copywriter
July 2011 to Present The Design Group, Little Rock, AR
- Develop strategic communications plans to meet client-driven marketing goals.
- Write copy for print/radio/television/web ads and collateral for clients including the Little Rock Water Reclamation Authority, Little Rock School District, Arkansas Minority Health Commission, University of Arkansas at Pine Bluff and Philander Smith College.
Instructor, Freshmen Writing I & II/Writing for Business and Government
September 2009 to 2011 University of Arkansas at Little Rock
- Developed course curriculum, lesson plans, and lecture materials for freshmen writers and managed collaborative writing projects with more than 100 students over a two-year period.
Communication Director
July 2007 to January 2009 Snap-on Equipment, Conway, AR
- Collaborated with engineers, software designers, and manufacturing teams to develop copy for automotive service products literature including sales brochures, advertisements, operating manuals, software documentation, and technical bulletins.
- Wrote copy for national advertising with vendors such as Ford, Chrysler, Honda, Toyota, and Mercedes Benz.
- Served as contact for media/investor inquiries and national promotion campaigns.
Education
University of Arkansas at Little Rock 72204
2020 | MA Professional and Technical Writing
2007 | BA Journalism
1997 | BA Marketing
Professional Associations
- Member Public Relations Society America
- Advertising Federation of American